A major sustainability challenge is determining where to target management to enhance natural capital and the ecosystem services it provides. Achieving this understanding is difficult, given that the effects of most actions vary according to wider environmental conditions; and this context dependency is typically poorly understood. Here, we describe an analytical framework that helps meet this challenge by identifying both why and where management actions are most effective for enhancing natural capital across large geographic areas. We illustrate the framework’s generality by applying it to two examples for Britain: pond water quality and invasion of forests by rhododendron.